We moved to East Anglia in 2004, and it became quite apparent that the region has a great passion for not only producing but also supporting local produce. All areas are covered, from wine, spirits, breads, and meats being produced in the flats of the Fens to the waters of the Broads. While benefiting from sampling this vast array of local food and drink over the years, I was still raising a family with school runs, playground chatter, and the dependable day job in the background. Then in 2017, it all changed—I finally made the leap. The family was getting older, and my day job in “food development for a global brand” was still in the background, but I needed to change something. So I did, and this was the start of The Norfolk Cheese Company. I decided to dabble in cheese mongering and naturally loved it. Within six months, both friends and family were telling me to give up the day job and concentrate on it full-time because I was realising this is where my passion lies. People buy from people, right?